We are now almost at day 90 of our beta period, at there are no signs that this site will be shut down. Other sites "graduated" to a full site around days 90-110, depending on the pressure on Jin, the designer, to create a new look and feel for each site. This means we can expect to graduate at the end of November.
We can try to get some media attention then, or we could wait two weeks and time our graduation to coincide with the release of WordPress 3.1, planned for December 15.
Would this be a good idea? Imagine we can start on the day WP 3.1 is released, with some good questions (and answers!) about new features in 3.1, from people who participated in core development? On top of that, we also announce the 20(?) of the top 100 plugin authors who commit to do most of their support here?